« Information » est la première étape d’une compréhension des marchés à bas revenus, et d’appréhender la manière dont l’entrepreneuriat inclusif et l’entrepreneuriat social peuvent améliorer les conditions de vies dans des communautés à bas revenu.

Companies, academic institutions and international organisations typically need to answer questions such as:

 

  • Quels sont les besoins et les attentes qui doivent être comblés, et quelle est la taille du marché ?
  • Comment les produits et services de base sont-ils utilisés au quotidien, et comment les décisions d’achat sont-elles prises ?
  • A quoi ressemble la chaîne de distribution et d’approvisionnement ?
  • Quels sont les modèles innovants qui ont déjà fait leurs preuves dans les milieux à bas revenus, et comment ont-ils été mis en pratique ?

Over the past 10 years, Reciprocity has compiled a significant body of research on these questions in a variety of sectors such as Energy, Housing, Financial services, Fast Moving Consumer Goods, and Health Care. Our clients include the United Nations Development Programme (UNDP), The World Bank, German Development Agency GIZ, Southern Africa Trust, and the Southern Africa Regional Programme on Access to Medicines and Diagnostics (SARPAM).

S'informer est la première étape d’une stratégie d’accès aux marchés à bas revenus.
La suite logique est de s’immerger dans les dynamiques des marchés à bas revenus, d’investiguer,

et enfin de mettre en pratique à travers le pilotage d’un modèle, ou l’expérimentation.

Nos expériences

PNUD : TOURISME INCLUS DANS L'UG DU TOURISME INCLUS
PNUD : INITIATIVE "GROWING INCLUSIVE MARKETS" (GIM)
AGENCE FÉDÉRALE ALLEMANDE DE DÉVELOPPEMENT
LE LABORATOIRE D'APPRENTISSAGE BOP AFRIQUE DU SUD
UNDP: SOLAR ENERGY IN SENEGAL

UNDP, in collaboration with both public and private institutions in the tourism sector in Uganda, has sought  to promote the development of inclusive business models in the tourism sector and and maximise their impact, especially through the inclusion of low-income communities. The tourism sector in Uganda is currently facing a number of challenges preventing it from reaching its full potential.

Reciprocity, in collaboration with Endeva, co-organised a workshop in Kampala aimed at creating a “collaborative platform” involving key stakeholders from the public and private sectors, and civil society.

The collaborative platform launched by the Minister of Tourism of Uganda in April 2017, presented a specific plan of action in 5 strategic domains. 

Lancé en 2006, La croissance des marchés inclusifs du PNUD (GIM) a compilé la plus vaste base de données au monde de modèles d'entreprises inclusives sur six continents. Reciprocity a apporté deux études de cas à ce corpus croissant de connaissances :
– Mondi Paper Recycling : Externalisation de la chaîne d'approvisionnement
– Moladi : Une solution de logement abordable pour les pauvres ?

Over the past 15 years, Le Programme des Nations Unies pour le développement (UNDP) has been one of the leading global organisations conducting extensive research on inclusive business models and their developmental impact, based on the premise that “the private sector is a great untapped resource for investment and innovation to achieve the Millennium Development Goals” (see: Creating Value for all: Strategies for doing business with the poor – UNDP GIM Report, 2008). The MDGs were replaced in 2015 by the Sustainable Development Goals, and UNDP continues to promote inclusive growth through inclusive business models through its partnership strategy with the private sector. 

 

In late 2010, The German Federal Development Agency GIZ (formerly GTZ) conducted an extensive study on the impact of business on development in 6 countries around the world: Brazil, China, South Africa, Egypt, India and Mexico.

Reciprocity a été nommé équipe pays pour l'Afrique du Sud par Endeva, le contractant de la GIZ.

Nous avons produit un profil de pays ainsi que deux études de cas :

  • Afrique du Sud : Un profil de pays
  • SABMiller : Étude de cas
  • Standard Bank : Étude de cas

The BoP Learning Lab was established in 2006 as a joint initiative by the University of Stellenbosch Business School (USB) and United States professors Stuart Hart and Michael Gordon. Spanning over four continents, the global network of BoP Learning Labs represents a “consortium of leading thinkers and practitioners interested in exploring new business opportunities in low-income communities that would benefit business as well as the local community”.

L'objectif du laboratoire d'apprentissage d'Afrique australe est de fournir une couverture et une exposition aux modèles d'entreprise locaux inclusifs et aux approches commerciales innovantes ayant un impact socio-économique élevé.

Between 2008 and 2015, Reciprocity organised events and wrote publications of the BoP Learning Lab. During that time, the BoP Learning Lab’s publishing unit has compiled an extensive collection of fact sheets, documenting the private sector’s role as a driver of socio-economic transformation.
Accédez aux publications

As part of an "ecosystem" approach to promote inclusive growth in strategic sectors such as energy, UNDP commissioned Reciprocity in 2016 to carry out an ecosystem mapping of Senegal's solar energy sector that identified a number of challenges within Senegal’s solar energy ecosystem. These included a lack of positive incentives, quality standards, access to financing, workforce capacity, and awareness.

During the mapping, UNDP and Reciprocity identified and engaged key stakeholders. They included representatives of government (the Ministry of Environment, the Ministry of Energy, the National Agency for the Promotion of Renewable Energy (ANER), and the Agency for Rural Electrification (ASER)), Senegal’s renewable energy business council COPERES, the Centre for Studies on Renewable Energy of Senegal (CERER), banks, beneficiary organisations, and private sector companies. The mapping exercise led to to the creation of a collaborative platform which advanced the agenda of solar energy in Senegal and led to tangible positive outcomes by 2020, including regulatory changes and better access to finance for solar energy companies operating in Senegal.