We fundamentally understand the key drivers and challenges of doing business in emerging markets. At the same time, we have acquired a unique exposure to the expectations of people at the base of the economic pyramid.
Reciprocity’s strength lies in our ability to speak the language of each of these different role players, enabling us to design, test and upscale business models with a high social and economic impact in low income segments.
Reciprocity delivers innovative and effective solutions to corporates that seek to increase their footprint at the base of the pyramid. Our service offering is therefore by no means exhaustive, as our clients invariably call upon us to break new ground.