We help develop inclusive businesses

Here's how

Understanding low-income markets

Meet, listen and talk to people at the BoP

Collecting and analyzing qualitative

and quantitative data

Identifying potential routes to market,

testing findings and recommendations

in real life conditions


Reciprocity is an Africa-focused consultancy specializing in low-income markets, inclusive business and social enterprise.
We offer four core services to organisations seeking to have an impact at the base of the pyramid:
Inform, Introduce, Investigate and Implement.
They can be either viewed as individual services or as a step-by-step package, from theory to practice.