We help develop inclusive businesses
Understanding low-income markets
Meet, listen and talk to people at the BoP
Collecting and analyzing qualitative
and quantitative data
Identifying potential routes to market,
testing findings and recommendations
in real life conditions
Reciprocity is an Africa-focused consultancy specializing in low-income markets, inclusive business and social enterprise.
We offer four core services to organisations seeking to have an impact at the base of the pyramid:
Inform, Introduce, Investigate and Implement.
They can be either viewed as individual services or as a step-by-step package, from theory to practice.