John is doing quite well, even though Dr Do Good has been going through a rough patch over the last few months. Operations have been disrupted by cloud provider issues, but the company is now back on track. They have launched two new products this year: Quick Credit and health service account products, alongside a new initiative aimed at independent healthcare providers, helping them transition into private practice with greater capacity and revenue earning ability. This provider-focused product has contributed to growing the company’s overall metrics, bringing them closer to covering costs and reaching profitability ahead of their next funding round, which they intend to pursue to scale further.

Dr Do Good took the Imperial team’s recommendations on internal review and prioritised them based on feasibility. The B2B enterprise strategy, targeting larger companies to drive faster, more resource-efficient revenue, stood out as particularly valuable, and the scoring matrix the students provided helped the Dr Do Good team to focus efforts on high-effort, high-return opportunities. They’ve since pitched this model (adapted with their own learnings) to corporate clients, including a 300+ employee company called the Chase Group (rather than Asante Gold as was initially suggested). While B2B sales cycles are longer than B2C (roughly three to six months), early traction has been encouraging. Given their small sales and marketing team, this focused approach has been an efficient use of limited resources, though John also acknowledged that marketing efforts more broadly have lagged due to funding constraints, reinforcing the decision to prioritise B2B sales next quarter.

John was full of praise for the Imperial team’s contributions and underlying ideas, noting this was especially commendable given how little time the team had to get up to speed on the Ghanaian and broader African context. As he points out, “the real-world experience of seeing how money works, payments flow, and businesses actually function on the ground, rather than just in theory, is an invaluable asset”.