Winter is never an easy period for Wren Design. Indeed, a major share of their B2C sales relies on visitors being in Cape Town during the Summer season.

It’s therefore probably not the best period to confirm whether the minimalistic display of products at the Waterfront counter designed by the team can have a positive impact on their sales of products. The change was well received both by the staff and by customers over the months of February and March though.

Sales are now lower than expected at the shop. Wendren is therefore concentrating on both a local B2B market, intensely pitching in-person to local companies. This strategy has already translated into sales for Wren Design. Uncertainties around future tariffs on export to the US market and European/GB markets will make international buyers reluctant to stock her products, she reckon.

Wren Design started Research & Development on offering customization on product she sells. She confirms the options will be available in the future.

Wendren confirms a misunderstanding around the pop-up newsletter subscription on the website as the add-on was already offered when the students worked on Wren’s web marketing approach.

Working with the Imperial College team was a great experience, Wendren says, and she hopes that the team will again reach out to her and stay in touch.