{"id":989736,"date":"2026-06-11T15:23:59","date_gmt":"2026-06-11T15:23:59","guid":{"rendered":"https:\/\/reciprocity.africa\/?page_id=989736"},"modified":"2026-06-15T13:37:09","modified_gmt":"2026-06-15T13:37:09","slug":"ic26-ie-7-just_cruizin","status":"publish","type":"page","link":"https:\/\/reciprocity.africa\/fr\/ic26-ie-7-just_cruizin","title":{"rendered":"IC26-IE-7-Just_Cruizin"},"content":{"rendered":"<div class=\"vgblk-rw-wrapper limit-wrapper\">\n<h2>\n\t\t<a href=\"https:\/\/reciprocity.africa\/fr\/ic26-ie-welcome\/\" title=\"Welcome\"  target=\"_self\">\n\t\t\tWelcome\t\t<\/a>\n\t<\/h2>\n<h2>\n\t\t<a href=\"https:\/\/reciprocity.africa\/fr\/ic26-ie-meet-up\/\" title=\"Your Clients\"  target=\"_self\">\n\t\t\tYour Clients\t\t<\/a>\n\t<\/h2>\n<h2>\n\t\t\t7. Just Cruizin\t<\/h2>\n\t\t<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/guntxpyDL4M?si=7fSfQfW7sMmJghzb\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\t\n\t<p>Some significant changes have taken place at Just Cruizin, Elzar tells us straight away: Lauren has left Just Cruizin to start her own venture. The winter has been challenging (cash flow has been tight and customer spending has softened), but Elzar is hopeful about the summer season ahead.<\/p>\n<p>A standout takeaway from the students&#8217; work has been a clearly defined customer persona named &#8220;Lily.&#8221; Having that sharp picture of who the business is catering to has helped the team stay focused through the slower months. While Lily remains relevant, Just Cruizin has had to adapt summer pricing to win back customers who are spending less in the current economic climate.<\/p>\n<p>Elzar found the persona&#8217;s detail around age and lifestyle very accurate and uses it as a guide to keep the range accessible. Reflecting on the last quarter, she noted significant shifts in the South African retail space, and credited the students&#8217; spreadsheets with helping to pinpoint where to improve.<\/p>\n<p>The tool developed by the team, Elza says, is a real asset for planning and for training new staff, since it shows clearly which styles to repeat.<\/p>\n<p>Elzar also emphasised the value of separating personal creative preference from what genuinely serves the customer, and asked for the tool to be re-sent so it can keep being used.<\/p>\n<p>She is deeply impressed by the students&#8217; work, and wishes them the very best for the future.<\/p>\n<p>&nbsp;<\/p>\n\t\t\t\t<a href=\"https:\/\/reciprocity.africa\/fr\/\" target=\"_blank\" rel=\"noopener\"  itemprop=\"url\" title=\"LogoReciprocity\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/reciprocity.africa\/wp-content\/uploads\/2023\/07\/LogoReciprocity.png\" alt=\"LogoReciprocity\" itemprop=\"image\" height=\"65\" width=\"109\" data-link-type=\"url\" title=\"LogoReciprocity\" onerror=\"this.style.display='none'\"  sizes=\"auto, (max-width: 768px) 100vw, 100vw\" srcset=\"https:\/\/reciprocity.africa\/wp-content\/uploads\/2023\/07\/LogoReciprocity.png 109w, https:\/\/reciprocity.africa\/wp-content\/uploads\/2023\/07\/LogoReciprocity-18x12.png 18w\" \/>\t\t\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/www.imperial.ac.uk\/business-school\/\" target=\"_blank\" rel=\"noopener\"  itemprop=\"url\" title=\"Screenshot 2026-06-15 at 15.32.51\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/reciprocity.africa\/wp-content\/uploads\/2026\/06\/Screenshot-2026-06-15-at-15.32.51.png\" alt=\"Screenshot 2026-06-15 at 15.32.51\" itemprop=\"image\" height=\"342\" width=\"556\" data-link-type=\"url\" title=\"Screenshot 2026-06-15 at 15.32.51\" onerror=\"this.style.display='none'\"  sizes=\"auto, (max-width: 768px) 100vw, 100vw\" srcset=\"https:\/\/reciprocity.africa\/wp-content\/uploads\/2026\/06\/Screenshot-2026-06-15-at-15.32.51.png 556w, https:\/\/reciprocity.africa\/wp-content\/uploads\/2026\/06\/Screenshot-2026-06-15-at-15.32.51-300x185.png 300w, https:\/\/reciprocity.africa\/wp-content\/uploads\/2026\/06\/Screenshot-2026-06-15-at-15.32.51-18x12.png 18w, https:\/\/reciprocity.africa\/wp-content\/uploads\/2026\/06\/Screenshot-2026-06-15-at-15.32.51-420x258.png 420w, https:\/\/reciprocity.africa\/wp-content\/uploads\/2026\/06\/Screenshot-2026-06-15-at-15.32.51-315x194.png 315w\" \/>\t\t\t\t\t\t<\/a>\n\n<\/div><!-- .vgblk-rw-wrapper -->","protected":false},"excerpt":{"rendered":"<p>Welcome Your Clients 7. Just Cruizin Some significant changes have taken place at Just Cruizin, Elzar tells us straight away: Lauren has left Just Cruizin to start her own venture. The winter has been challenging (cash flow has been tight and customer spending has softened), but Elzar is hopeful about the summer season ahead. A&#8230;<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-989736","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/reciprocity.africa\/fr\/wp-json\/wp\/v2\/pages\/989736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reciprocity.africa\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/reciprocity.africa\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/reciprocity.africa\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/reciprocity.africa\/fr\/wp-json\/wp\/v2\/comments?post=989736"}],"version-history":[{"count":6,"href":"https:\/\/reciprocity.africa\/fr\/wp-json\/wp\/v2\/pages\/989736\/revisions"}],"predecessor-version":[{"id":989808,"href":"https:\/\/reciprocity.africa\/fr\/wp-json\/wp\/v2\/pages\/989736\/revisions\/989808"}],"wp:attachment":[{"href":"https:\/\/reciprocity.africa\/fr\/wp-json\/wp\/v2\/media?parent=989736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}