{"id":989224,"date":"2025-06-05T16:31:48","date_gmt":"2025-06-05T16:31:48","guid":{"rendered":"https:\/\/reciprocity.africa\/?page_id=989224"},"modified":"2025-06-09T07:58:32","modified_gmt":"2025-06-09T07:58:32","slug":"ic24-ie-5-wren_design","status":"publish","type":"page","link":"https:\/\/reciprocity.africa\/fr\/ic24-ie-5-wren_design","title":{"rendered":"IC24-IE-5-Wren_Design"},"content":{"rendered":"<div class=\"vgblk-rw-wrapper limit-wrapper\">\n<h2>\n\t\t<a href=\"https:\/\/reciprocity.africa\/fr\/ic25-ie-welcome\/\" title=\"Welcome\"  target=\"_self\">\n\t\t\tWelcome\t\t<\/a>\n\t<\/h2>\n<h2>\n\t\t<a href=\"https:\/\/reciprocity.africa\/fr\/ic25-ie-meet-up\/\" title=\"Your Clients\"  target=\"_self\">\n\t\t\tYour Clients\t\t<\/a>\n\t<\/h2>\n<h2>\n\t\t\t5. Wren Design\t<\/h2>\n\t\t<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/H7ss86xT7EY?si=CpibidzNskL9yU6d\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\t\n\t<p>Winter is never an easy period for Wren Design. Indeed, a major share of their B2C sales relies on visitors being in Cape Town during the Summer season.<\/p>\n<p>It&#8217;s therefore probably not the best period to confirm whether the minimalistic display of products at the Waterfront counter designed by the team can have a positive impact on their sales of products. The change was well received both by the staff and by customers over the months of February and March though.<\/p>\n<p>Sales are now lower than expected at the shop. Wendren is therefore concentrating on both a local B2B market, intensely pitching in-person to local companies. This strategy has already translated into sales for Wren Design. Uncertainties around future tariffs on export to the US market and European\/GB markets will make international buyers reluctant to stock her products, she reckon.<\/p>\n<p>Wren Design started Research &amp; Development on offering customization on product she sells. She confirms the options will be available in the future.<\/p>\n<p>Wendren confirms a misunderstanding around the pop-up newsletter subscription on the website as the add-on was already offered when the students worked on Wren&#8217;s web marketing approach.<\/p>\n<p>Working with the Imperial College team was a great experience, Wendren says, and she hopes that the team will again reach out to her and stay in touch.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n\t\t\t\t<a href=\"https:\/\/reciprocity.africa\/fr\/\" target=\"_blank\" rel=\"noopener\"  itemprop=\"url\" title=\"LogoReciprocity\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/reciprocity.africa\/wp-content\/uploads\/2023\/07\/LogoReciprocity.png\" alt=\"LogoReciprocity\" itemprop=\"image\" height=\"65\" width=\"109\" data-link-type=\"url\" title=\"LogoReciprocity\" onerror=\"this.style.display='none'\"  sizes=\"auto, (max-width: 768px) 100vw, 100vw\" srcset=\"https:\/\/reciprocity.africa\/wp-content\/uploads\/2023\/07\/LogoReciprocity.png 109w, https:\/\/reciprocity.africa\/wp-content\/uploads\/2023\/07\/LogoReciprocity-18x12.png 18w\" \/>\t\t\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/www.imperial.ac.uk\/business-school\/\" target=\"_blank\" rel=\"noopener\"  itemprop=\"url\" title=\"imperial-college-business-school_592560cf2aeae70239af580f_large\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/reciprocity.africa\/wp-content\/uploads\/2024\/07\/imperial-college-business-school_592560cf2aeae70239af580f_large.webp\" alt=\"imperial-college-business-school_592560cf2aeae70239af580f_large\" itemprop=\"image\" height=\"200\" width=\"200\" data-link-type=\"url\" title=\"imperial-college-business-school_592560cf2aeae70239af580f_large\" onerror=\"this.style.display='none'\"  sizes=\"auto, (max-width: 768px) 100vw, 100vw\" srcset=\"https:\/\/reciprocity.africa\/wp-content\/uploads\/2024\/07\/imperial-college-business-school_592560cf2aeae70239af580f_large.webp 200w, https:\/\/reciprocity.africa\/wp-content\/uploads\/2024\/07\/imperial-college-business-school_592560cf2aeae70239af580f_large-150x150.webp 150w, https:\/\/reciprocity.africa\/wp-content\/uploads\/2024\/07\/imperial-college-business-school_592560cf2aeae70239af580f_large-12x12.webp 12w\" \/>\t\t\t\t\t\t<\/a>\n\n<\/div><!-- .vgblk-rw-wrapper -->","protected":false},"excerpt":{"rendered":"<p>Welcome Your Clients 5. Wren Design Winter is never an easy period for Wren Design. Indeed, a major share of their B2C sales relies on visitors being in Cape Town during the Summer season. It&#8217;s therefore probably not the best period to confirm whether the minimalistic display of products at the Waterfront counter designed by&#8230;<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-989224","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/reciprocity.africa\/fr\/wp-json\/wp\/v2\/pages\/989224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reciprocity.africa\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/reciprocity.africa\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/reciprocity.africa\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/reciprocity.africa\/fr\/wp-json\/wp\/v2\/comments?post=989224"}],"version-history":[{"count":7,"href":"https:\/\/reciprocity.africa\/fr\/wp-json\/wp\/v2\/pages\/989224\/revisions"}],"predecessor-version":[{"id":989295,"href":"https:\/\/reciprocity.africa\/fr\/wp-json\/wp\/v2\/pages\/989224\/revisions\/989295"}],"wp:attachment":[{"href":"https:\/\/reciprocity.africa\/fr\/wp-json\/wp\/v2\/media?parent=989224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}