14. Cela Coffee
Delphino reflected on how the NGO, Just Grace, and the Social Enterprise, Cela, have grown over recent months. Following the work with the Imperial Business School students, the team has been weighing up recommendations on whether to expand production lines, and has decided for now to hold production steady while exploring new opportunities in the coffee market.
A key recommendation they are actively pursuing is the use of coffee trailers. Delphino sees this as “low-hanging fruit,” since the enterprise already owns a trailer, and plans to use it as a pilot to test profit margins (and potentially as a franchise opportunity for their graduating students to run in different parts of Cape Town). The students’ marketing plans are also in motion, including separate social media lines for the different ventures; some initiatives are launching while others are still being planned, but Delphino is optimistic about how they will convert into revenue.
The coffee market is highly price-sensitive. Geopolitical tensions affected supply and prices. After raising prices on the online store, the team saw demand drop by around thirty percent, though sales are now beginning to recover. For the moment, Delphino is holding online prices steady to better understand the shape of that recovery curve.
There is also movement on the retail side: the enterprise is in negotiations to increase prices within Checkers in the third quarter of 2026, bringing them in line with the online store and improving margins on high-volume sales. Throughout, Delphino was clear that social impact remains the priority and takes precedence within their four-day work week. Production capacity has not been changed, as the current structure is working well, though the team stays open to adjustments as growth plans firm up.
Reflecting on the collaboration with Imperial, Delphino found the students’ outside perspective and questions genuinely useful, noting that the work reinforced their own research and assumptions, particularly the need for more aggressive marketing. A major takeaway was the decision to create a distinct social media presence, giving them their own voice rather than letting them be “engulfed” by the overall social-impact branding of Just Grace.
The catch-up ended on a happy note: one of the Imperial team members is still in touch and continuing to work with them on market research for the coffee trailers. Delphino warmly thanked the team for their hard work, wished them luck with their graduation, and expressed hope of seeing them again in Cape Town.