Dominic, with his colleague Robert in assistance, provided an update on both Juni and Jupay. For Jupay, progress has been gradual but positive since the Imperial team’s recommendations were implemented, with the business now expanding into six new African countries/corridors as part of its growth strategy. For Juni, however, most of the challenges raised with the Imperial team stem from factors outside the company’s control, namely Bank of Ghana Central Bank regulations, so little has changed there. Dominic also explained that Juni’s forex-dependent business model has an inverse relationship with the Ghanaian cedi’s performance: when the cedi appreciates, the company tends to incur losses on previously closed foreign currency deals, unlike most Ghanaians who benefit from a stronger cedi.

The recommendations of the team came as a package, Dominic explains, and he emphasized a deliberate, sequential approach to rolling out the suggestions rather than tackling everything at once. The first priority selected was the data analytics and social media targeting recommendation, since the audit had identified a mismatch where high social media views and ad spend weren’t converting into sales due to reaching the wrong audience. After implementing changes here, Dominic reports growing reach and some (though not yet significant) improvement in sales, validating that particular recommendation. Other recommendations have not yet been addressed, as the company plans to work through them one at a time.

Dominic extended his most sincere thanks to the Imperial team, emphasizing that the engagement felt genuinely insightful rather than a routine course exercise, and mentioning his deep appreciation for the solid quality of the recommendations. He is optimistic that future implementations will bring more significant results and wished the team well going forward.